Originally published in the Metro.
Pretty uncomfortable to look at isn’t it?
The image is meant to represent teen Shafilea Ahmed. In September 2003, Shafilea was suffocated to death by her parents in front of her siblings for refusing an arranged marriage. She was 17.
Her parents were sentenced to 25 years in prison in 2012 for her murder.
As part of Cosmo’s long-running campaign to highlight violence against women and so-called honour killings, they ran a competition with three advertising agencies to create an image that could be used to raise awareness of the issue. They chose this by Leo Burnett.
The event saw the launch of a report by The Henry Jackson Society called Honour Killings In The UK, which raises apparent failings by the British government, police and schools to recognise, highlight and prevent honour-based violence.