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January 25, 2018

Win Your Surge: Coordinating Activities, Strategies and Messaging to attain (short-term) foreign policy successes

Henry Jackson Society

TIME:  18:00 – 19:00, Thursday 25th January 2018

VENUE: Committee Room 2, House of  Lords, Palace of Westminster, London SW1A OPA


Mark Pfeifle
Former White House Deputy National Security Advisor

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From North Korea to Afghanistan, the US administration faces strategic dilemmas around the world. Crucially, it must find ways to marshal public support for its policies at a time of intense domestic polarisation. Whilst the need for US leadership has never been greater, designing and implementing strategies in response to pressing challenges has never been more difficult. Reflecting on first-hand experience gained from the war in Afghanistan, the response to Hurricane Katrina, and the ‘surge’ of military forces into Iraq, Mark Pfeifle will analyse what went right and what went wrong during his time as a top advisor to President George W. Bush. In doing so, he will offer guidance to decision-makers on how they can best plan for success in complex and fast changing environments, and discuss the prospects for supporting liberty and human rights in trying times.

By kind invitation of the Rt Hon. The Viscount Waverley, The Henry Jackson Society is pleased to invite you to an event with Former White House Deputy National Security Advisor Mark Pfeifle. Mark will explain how to achieve foreign policy goals through the careful coordination of activities and strategic communication.. Mark will explain how to achieve foreign policy goals through the careful coordination of activities and strategic communication.

PfeifleMark Pfeifle is founder and president of Off the Record Strategies. Pfeifle was deputy national security advisor for strategic communication and global outreach at the White House from 2007 to 2009. He was the inter-agency coordinator for national security and communication outreach and implementation, leading the successful effort to promote the “surge” of U.S. forces into Iraq in 2007-08 and initiatives to de-legitimize al-Qaeda and to advocate the causes of freedom, liberty and human rights. Pfeifle was one of the first advisors sent by the White House to New York City after the 9/11 attacks. He was awarded an Edward R. Murrow Award for radio news reporting, is a recipient of a Polly Award for Best Overall Internet Strategy Campaign, and was recognized with the US Army’s Outstanding Civilian Service Award..